I really really liked this song from the very first time I heard it. The hook is great and the rap is fast and clever, just like I like it to be from Eminem.
But the video. The video is something else. It's an old-school-looking video with cameo after cameo. It does exactly what I want a music video to do. It enhances my enjoyment of the song when I'm not watching the video anymore.
I mean, for one thing Rick Rubin is basically on-screen as much as Eminem. He may actually get MORE screen time. And I think that's awesome. Plus Kendrick Lamar makes an appearance and I think he's great. This new album could be very interesting.