Ok, maybe NEED is a little strong, but I've realized that strong, forceful advertising is important in this workaday world.
Have you seen any ads for Dr Pepper TEN? It's for men. And it's ridiculous, you guys. How is ten calories any more manly (or "bold") than all the calories of a regular Dr Pepper? If you're wanting a Dr Pepper but don't want all the calories, just go ahead and drink a regular Diet Dr Pepper. Ok. I'll stop. But if you want to get me riled up, bring this topic up and watch me foam at the mouth! Now THAT'S bold!
Countdown #74 (With 11 Bold songs)
Foster the People
The Joy Formidable
Red Hot Chili Peppers
Young the Giant